Promoting your EcoFest West event
You’ve registered your event with EcoFest West and it’s included in the festival programme – now it’s time to promote your event far and wide!
Here are four suggestions for ways you can promote your event and reach a bigger audience.
1. List your event on Facebook
After you’ve listed your event on your organisation’s website, we recommend putting it up on your organisation’s Facebook page.
Please add the following phrase at the end of your event description:
This event is part of EcoFest West 2022, a month-long celebration of our stunning environment. Check out the full programme at www.ecofest.org.nz, and share your photos from this event with #ecofestwest.
If you send the link to your Facebook event to [email protected], we’ll add it to the EcoMatters Facebook event calendar, and your event will reach even more people!
We also encourage you to download and share these social media graphics on your Facebook and Instagram accounts to let people know that your event is part of the festival:
Ideas to consider
- Do you have contacts you could invite to your Facebook event?
- If you are collaborating with other organisations on the event, can you send them a co-hosting invite?
- Does your venue have a Facebook page you can tag when entering the event location details?
- Can you share your Facebook event on other social media platforms such as Instagram or Twitter?
- Do you have an interesting story, photo or video to draw people in? For example, you could share a useful fact that people will learn at your event on your Facebook page.
2. Share it further
Once you’ve included the event in your organisation’s own newsletter, you could consider going further afield.
Newsletter listings need the basics like when and where the event is, whether people must register (and how), if numbers are limited and if the event has a cost. If you can, include a Facebook event link.
- We recommend submitting your event to OurAuckland (for council-supported, charity and free events) and the Western Leader.
- You could also consider submitting it to local community newsletters, clubs or interest groups.
- If your event is whānau-friendly, you could contact your local school to ask if they will list your event in their newsletter.
- Some Facebook groups for local suburbs or topics of interest (e.g. gardening) may allow members to promote their own events – check your Facebook group rules if in doubt.
- Use the EcoFest West hashtag on social media where appropriate: #ecofestwest
3. Distribute posters
Grab your sticky tack and pins, it’s time for a poster run. Event and festival posters offer a great way to make your event visible in your local neighbourhood. EcoFest West posters will be available for pick up from early March from the EcoMatters Store (1 Olympic Place, New Lynn, open Thursdays to Saturdays 10am-2pm), or you can download them below:
Places to consider
You could ask for permission to put a poster up at:
- Libraries, community centres or halls
- Cafes and eateries close to your venue
- Other places your community gathers, such as local ECE centres, schools or churches
- Businesses that are likely to attract your audience, e.g. a local op shop if your event is about upcycling
4. Share social media posts
5. During and after your event
Feedback collection is also vitally important. It helps us secure ongoing funding and decide on the best way to promote future festivals.
This year, attendees can go in the draw to win a $100 eco prize pack by filling out a feedback form. Please share this opportunity by distributing the paper form at your event, displaying the QR code poster, and emailing attendees the URL to our online form: www.bit.ly/ecofest22.