Promoting your EcoFest West event

You’ve registered your event with EcoFest West and it’s included in the festival programme – now it’s time to promote your event far and wide!

Here are four suggestions for ways you can promote your event and reach a bigger audience.

1. List your event on Facebook

After you’ve listed your event on your organisation’s website, we recommend putting it up on your organisation’s Facebook page.

Please add the following phrase at the end of your event description: 
This event is part of EcoFest West 2022, a month-long celebration of our stunning environment. Check out the full programme at www.ecofest.org.nz, and share your photos from this event with #ecofestwest.

If you send the link to your Facebook event to [email protected], we’ll add it to the EcoMatters Facebook event calendar, and your event will reach even more people!

We also encourage you to download and share these social media graphics on your Facebook and Instagram accounts to let people know that your event is part of the festival:

Download the Facebook vertical post graphic (1200x1800px)

Download the Facebook and Instagram square post graphic (2048x2048px)

Download the Facebook and Instagram Stories graphic (1080x1920px)

Ideas to consider

2. Share it further

Once you’ve included the event in your organisation’s own newsletter, you could consider going further afield.

Newsletter listings need the basics like when and where the event is, whether people must register (and how), if numbers are limited and if the event has a cost. If you can, include a Facebook event link.

3. Distribute posters

Grab your sticky tack and pins, it’s time for a poster run. Event and festival posters offer a great way to make your event visible in your local neighbourhood. EcoFest West posters will be available for pick up from early March from the EcoMatters Store (1 Olympic Place, New Lynn, open Thursdays to Saturdays 10am-2pm), or you can download them below:

Download the EcoFest West 2022 A4 poster – print version (PDF)

Download the EcoFest West A4 poster (JPG)

Places to consider

You could ask for permission to put a poster up at:

4. Share social media posts

We post regular festival updates and we appreciate you sharing them on your own social media accounts. Follow us on Facebook and Instagram to keep an eye out for these posts.

5. During and after your event

Don’t forget to take photos – we love to see what you’ve been up to. Share them on social media, tag @ecomattersnz on Facebook or @ecomatters on Instagram and use the hashtag #ecofestwest.

Feedback collection is also vitally important. It helps us secure ongoing funding and decide on the best way to promote future festivals.

This year, attendees can go in the draw to win a $100 eco prize pack by filling out a feedback form. Please share this opportunity by distributing the paper form at your event, displaying the QR code poster, and emailing attendees the URL to our online form: www.bit.ly/ecofest22.